Privacy Policy
Last Updated: September 29, 2026
Introduction
Amethyst-thicket ("we," "our," or "us") respects your privacy and is committed to protecting your personal data. This privacy policy explains how we collect, use, store, and protect information when you visit our website or use our wilderness experience services.
Information We Collect
Personal Information
When you book an experience or contact us, we collect:
- Name and contact details (email address)
- Booking preferences and selected services
- Communication history with our team
- Fitness level and medical information relevant to wilderness activities
- Dietary requirements and special needs
Technical Information
When you visit our website, we may automatically collect:
- IP address and browser type
- Pages visited and time spent on site
- Referring website addresses
- Device information and operating system
How We Use Your Information
We use collected information to:
- Process and confirm your wilderness experience bookings
- Communicate important trip details, safety updates, and logistics
- Provide appropriate equipment and meal planning based on your requirements
- Improve our website functionality and user experience
- Ensure safety during wilderness activities
- Comply with legal obligations and safety regulations
Legal Basis for Processing
We process your personal data based on:
- Contract performance: to fulfill our obligations for booked services
- Legitimate interests: to improve our services and ensure participant safety
- Legal compliance: to meet safety and regulatory requirements
- Consent: where you have explicitly agreed to data processing
Data Sharing and Disclosure
We do not sell or rent your personal information. We may share data with:
- Wilderness guides and support staff for trip coordination
- Emergency services in case of safety incidents
- Legal authorities when required by law
- Service providers who assist with website hosting and email communication
All third parties are required to keep your information secure and use it only for specified purposes.
Data Retention
We retain personal information for as long as necessary to:
- Fulfill the purposes outlined in this policy
- Comply with legal, accounting, or reporting requirements
- Maintain safety records as required by wilderness activity regulations
Booking and safety-related records are typically retained for seven years. Marketing communications can be opted out of at any time.
Your Rights
Under applicable data protection laws, you have the right to:
- Access your personal data
- Request correction of inaccurate or incomplete data
- Request deletion of your data (subject to legal obligations)
- Object to or restrict certain processing activities
- Data portability where technically feasible
- Withdraw consent at any time (where consent is the legal basis)
To exercise these rights, contact us at [email protected]
Security Measures
We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. However, no internet transmission is completely secure, and we cannot guarantee absolute security.
Cookies and Tracking
Our website uses cookies to enhance functionality and user experience. For detailed information about our cookie usage, please see our Cookies Policy.
Children's Privacy
Our services are not directed to individuals under 16 years of age. We do not knowingly collect personal information from children without parental consent.
Changes to This Policy
We may update this privacy policy periodically. Any changes will be posted on this page with an updated revision date. Continued use of our services after changes constitutes acceptance of the modified policy.
Contact Information
For questions about this privacy policy or our data practices, contact:
Email: [email protected]
Address: 47 Wilderness Lane, Brisbane, QLD 4000, Australia